It’s about time to show off your assets ladies and in true fashion style drop it like it’s hot. Summer is here, if we can count the few sunny rays that entice and tease us on sporadic occasions, however this should not dampen our spirits as this is not the time to be donning dull blacks and greys, but a time to be embracing the vibrant neon summer colours on offer.
Yard-Gear Clothing est 2002, is a well-known clothing brand based out of Berlin and has collaborated with UK’s Best Female Soca Artist, Ms Desire on her first ever stylish new summer collection called iDesire. Yard-Gear is the ultimate dancehall fashion brand for urban people addicted to Caribbean lifestyle and is rooted deep in Caribbean sound system culture, taking its name from the Jamaican patois synonym, meaning home. With international Caribbean artists such as Busy Signal, Movado, Bunji Garlin and Machel Montano as well as European top sound systems like Supersonic, Soca Twins and LP International sporting Yard’s latest styles, Yard Gear has set the standard with authentic outstanding designs and high quality fabrics, showcasing strength, pride and originality in all circumstances. In essence it is the ultimate fashion clothing brand for kings and queens and in true yard style also catering for hot ‘gyals’ and rude ‘bwoys’.
On the collaboration with UK’s finest, Ms Desire, this was an opportunity that the hard-working and entrepreneurial artist embarked on by herself. Running in conjunction with her newly released EP – Dare to Dream, Ms Desire reached out to the fashion brand to design a few lady items such as colourful tank tops perfect for those summer days and bandeaus for a fresh, sporty and sexy look to accessorise those party outfits on this busy event summer season. Reaching out to Ms Desire on the official release of her summer wear, this is what the budding artist had to say about her summer collaboration with Yard-Gear, “I am extremely excited about this summer collaboration. I felt it was about time that I had my own range of clothing and I am so glad I was able to collaborate with Yard Gear on this project! Last time with Yard Gear I had modelled their own collection. However this time round I am modelling my own collection! I actually got involved with the designs, colours and overall look of this collection; it was a real hands on experience. The clothes represent a piece of me and that’s what makes it so special”.
It is not only the iDesire summer collection on offer. Yard-Gear are confident that their outstanding different design ranges and high quality clothing are the perfect wear for everybody in every situation. The iDesire range available via www.yard-gear.com is catered for everyone. Ms Desire felt that it was important to be able to cater to all ages, hence the inclusion of full length vest tops and also crop tops. As she quoted “In some ranges you can only get one style but I felt it was essential to make everyone wearing the #iDesire summer collection feel comfortable”.
Quirky, sexy, fun and bright and different from anything you have seen before, this collection shows a whole new side of Ms Desire. Why should people buy it? Simply because it is essential summer wear! The whole collection is bright and summery, which is how us women and ladies should aim to dress during the summer. In addition there is something for everyone and for all occasions.
For more information on Yard-Gear Clothing please visit www.yard-gear.com
For further information please contact Desire&Aspire
Also be sure to purchase Ms Desire’s new EP Dare to Dream and check out the tour dates at www.msdesiremusic.com