There were a lot of top-notch ingredients which went in to this band launch, but did they make a delicious delight?

Here is our review of the Euphoria Band Launch.

Wrapped in secrecy this was one of the most anticipated launches for the Notting Hill Carnival 2012 season.

The players. Tribe, the ‘super-band’ from Trinidad and Busspepper, a well established Caribbean promotion company in England.

The marketing for the event was clever and sleek. We were presented with a well put together video of  what Euphoria means hopes to achieve for this carnival. At the end of the video we were told of the collaboration with Tribe.

The launch itself was an exclusive event, aimed at Busspeppers loyal supporters. You had to register your interest via optin onto the Euphoria list. Tickets were limited and went fast.

CLICK HERE FOR ALL THE PICTURES FROM THE EUPHORIA BAND LAUNCH

The Venue: The Piccadilly Institute, a nice 4 storey building. We occupied the 2nd floor. The music system was one of the ‘cleanest’ I have heard in a while. The room size was adequate and the price of the drinks were great for Central London.

The Music: A good mix between soca and dancehall to the usual Busspepper standard.

The Show: As there was no stage the costumes were paraded through the crowd and onto small podiums. As the whole event was a close secret everyone was eager to see the costumes. Their reactions were mixed.

I’m not a costume person, so go see for yourself to make up your own mind >> Euphoria Costumes

All-In-All: I like the effort and thinking behind Euphoria. This will be Busspeppers first year as a mas band on the road. I think we can expect to see big things in the future from Euphoria.

The launch was a nice lime, with good people in a nice place.

CLICK HERE FOR ALL THE PICTURES FROM THE EUPHORIA BAND LAUNCH